Professional Website Design
Why Settle for Ordinary?
Your website should do more than just function; it should make a statement. I’ll work with you to design a website that not only looks stunning but also performs seamlessly, drawing in visitors and turning them into loyal customers.
Tailored to Your Vision
Every brand is unique, and your website should reflect that. Whether you’re starting from scratch or looking to revamp an existing site, I’ll ensure your website embodies your brand’s personality and goals, making a powerful impact from the moment visitors land on your page.
Our Latest Project
Gleeful Goats - eCommerce Squarespace Site
Gleeful Goats is a Taranaki business creating beautiful goat milk soaps and skincare products using milk from their own goats. Following an introduction through a local charity raffle, Phoenix Design was brought on board to create a eCommerce website that would showcase and sell the products, tell the story behind the business and support its growth.
The project focused on developing a clear, welcoming online experience that reflects the care and quality of the products, with friendly navigation, product presentation, calls to action and SEO. The website also makes it easier for customers to explore the range, learn about the goats and discover where to find Gleeful Goats at markets.
The result is an approachable website that brings the brand, products and story together, helping Gleeful Goats connect with more customers.
Past Projects
-
![]()
The Bid & Brand Collective
Following the creation of Bid & Brand Collective's new brand identity, the exisiting website was passed to Phoenix Design for refinement prior to the business launch to ensure the digital experience reflected the same high level of professionalism, clarity and strategic thinking as the brand itself.
This project focused on enhancing user experience, strengthening visual hierarchy, improving calls to action, implementing background SEO and refining the overall design, plus the addition of the Our Network page to showcase trusted partnerships and add greater value for prospective clients.
The result, a professional website that reinforces the brand, builds trust, has SEO in place and supports business growth.
https://www.bidandbrand.nz/ -
![]()
Peak Healing - Squarespace
Peak Healing needed a website that was both friendly and informative to clients It’s purpose, to lead the audience down the sales funnel to book for appointments.
This site includes integration of the Squarespace Acuity Scheduling addition to provide Peak Healing with a user friendly booking system.
https://www.peakhealing.co.nz/ -
![]()
Seaview Holiday Park - Squarespace
Seaview Holiday Park needed a website that captured the relaxed coastal charm of their park while making it easy for travellers to find key information, compare accommodation options and book with confidence.
This project focused on clear navigation, mobile-friendly layouts and strong on-page SEO to support organic visibility for both holidaymakers and seasonal guests.
The result, a fresh, welcoming website that feels as inviting as the destination itself, and works hard behind the scenes to convert visitors into guests.
https://www.seaviewholidaypark.co.nz/ -
![]()
Foodies NZ - Squarespace
Foodies for food lovers wanted a way to present one of there core quality products as a stand alone offering, a flaky sea salt trusted by chefs across Australasia for its incredible flavour and performance.
This website project included everything from design and copywriting to Meta Tag and SEO descriptions.
After launch the addition of a blog was added and the client was given one on one guidence on how to ensure blog posts support organic SEO.
https://www.foodiesnz.com/ -
![]()
Noka Coaching - System.io
Sometimes businesses have there own software or hosting they want to use but need a bit of help getting off the ground before they take the reigns.
The service provided to Noka Coaching included:
• Custom domain redirection
• Setting up the website foundation: navigation, pages and background SEO
• Initial layout and design, a starting point for design aesthetics.Ownership was then passed to the client to adjust the site to their needs.
-
![]()
Matrix Computing - Consultation
Phoenix Design audited the existing website and provided actionable reports for website design based on UX and aesthetic performance alongside SEO. These reports were passed to the in-house developer who brought them to life. The result – An informative and easy to navigate website that has leapt from the 90’s into today.
If you have the technical know how to create your own site but need a bit of help with UX, Design or SEO then a consultation can produce great results.
https://www.matrix.co.nz/ -
![]()
Jo’s Healing Haven - Google Site
Originally Jo’s Healing Haven was Jo’s Massage Haven and Phoenix Design created a website that showcased Jo’s services with a free hosting Google Site using a paid custom domain to support SEO.
In 2026 Phoenix Design handled the rebrand, including updating the website with the new brand appearance and introduction of new servicesWhile functionality in free hsoting sites is limited, we still made this website work with on-page SEO best practices, and it has been performing beautifully.
https://joshealinghaven.com/
What makes a great website?
What makes a great website?
“A great website balances design, usability, and content so people can find what they need and want to come back.”
Website Packages
-
Best for:
Businesses or individuals with a smaller range of products or simpler online sales needs, rather than businesses planning to scale a large e-commerce operation.The Flame Package is designed for those who want a polished online store with a professional, custom design, but don’t require the complexity of a full-scale e-commerce platform. It’s ideal for small product collections, boutique stores, or creators who want to start selling online with confidence, without needing enterprise-level tools.
The Flame Package is designed for businesses that want a fully functional online store with a professional, custom design and the tools to start selling products online confidently. It’s ideal for service-based or product-based businesses who want to move beyond lead generation to direct sales.
What’s included:
Setup on Squarespace Commerce Plus plan for 1 year (hosting + custom domain)
Up to 15 pages,
Mobile-responsive
E-commerce setup for selling products online:
Up to 30 products included (additional products can be added as a paid upgrade)
Payment gateway setup, shopping cart, checkout, and customer account basics
Shipping and tax setup using Squarespace native tools
Basic SEO setup
Integration of Squarespace native features (forms, galleries, banners, blocks)
Unlimited contributors/team access included
Client handover on managing products, orders, content, and analytics
Custom CSS for branding adjustments included
Scope Notes:
Advanced third-party integrations or non-Squarespace widgets are optional add-ons
Additional product setup beyond 30 or advanced e-commerce features are custom priced
-
Best for:
Growing businesses that want a stronger web presence with more flexibility, collaboration, and branding customisation.The Ember Package builds on Flicker with more pages, enhanced design, and business-ready features — perfect for service-based businesses looking for a professional site that can grow with them.
What’s included:
Setup on Squarespace Business/Core plan for 1 year (hosting + custom domain)
Up to 8–10 pages (e.g. Home, About, Services, Contact + extra pages like Team, Portfolio, Case Studies)
Custom designed layout (no templates, designed to fit your brand)
Mobile-responsive design
Basic SEO setup plus site map submission and Google indexing
Integration of Squarespace native features (galleries, forms, blocks, banners)
Unlimited contributors included, perfect for multiple team members
Client training on managing content, updates, and analytics
Custom CSS for branding adjustments can be included as part of the package
Scope Notes:
Advanced third-party integrations or non-Squarespace widgets are not included
E-commerce features are not included in this tier
-
Best for:
Small businesses or sole traders needing a clean, professional web presence with minimal ongoing costs.With the Flicker Package, you’ll get a beautifully designed website hosted on Squarespace’s entry‑level plan (no templates, custom designed) ideal for businesses that want something polished without complexity.
What’s included:
Setup on Squarespace Basic/Personal plan for 1 year (hosting + custom domain)
Up to 5 pages (e.g., Home, About, Services, Gallery, Contact)
Mobile‑responsive design
Basic SEO setup (page titles, meta descriptions, site indexing)
Integration of Squarespace native features (galleries, forms, blocks, banners)
1 Owner + 1 Admin on handover
Client training on how to manage and update content
Scope Notes:
No custom CSS or special coding
Only native Squarespace features (e.g., native forms); third‑party widgets are not included
If booking features are needed, this uses Squarespace Scheduling Subscription as an add on paid separately.
The Flicker Package is a cost‑effective starting point for businesses who want a professional web presence that’s easy to manage.
-
Best for:
Small local businesses or takeaways who want a clean, professional website with minimal ongoing costs.What’s included: (between 7-9hrs scope of work)
• Setup on Squarespace Personal/Basic plan (hosting + custom domain, first year)
• 1–2 pages Custom-designed layout
• Mobile-responsive design
• Basic SEO setup on-page and background meta data: page titles, meta descriptions, headers, search appearance customisation
• 1 Owner (Phoenix Design) + 1 Admin (client) during setup, ownership will be transferred on billing update and site launch with option to keep Phoenix Design as admin for support.Scope Notes:
Only native Squarespace features included (no third-party widgets or advanced coding)Additional pages available at $85+gst each
-
Best for:
Small businesses or sole traders who need a clean, professional web presence with minimal upfront and ongoing costs.Includes:
(between 6-8hrs scope of work)
• Custom Domain purchase (first year) and linking/redirection*
• Site setup and layout design
• Up to 5 pages
• Visual customisation (limited on google sites)
• Only native Google Site features included
• On-page SEO setup (page titles, descriptions, headings, and keyword integration)
• Mobile-responsive layout*Package is for Squarespace domains only and not compatible with domains from other providers. Cost covers the first year of domain ownership only (averages $84+gst per annum ongoing).
-
Best for:
Small businesses or sole traders who need a professional online landing page, with minimal ongoing costs.Includes:
(between 4-6hrs scope of work)
• Custom Domain purchase (first year) and linking/redirection*
• Site setup and layout design
• Up to 2 pages
• Visual customisation (limited on google sites)
• Only native Google Site features included
• On-page SEO setup (page titles, descriptions, headings, and keyword integration)
• Mobile-responsive layout*Package is for Squarespace domains only and not compatible with domains from other providers. Cost covers the first year of domain ownership only (averages $84+gst per annum ongoing).
Website Blogging Optional Add-Ons
-
Fully designed and set up on Squarespace
Includes basic page layout, categories, and blog template
Optimised for mobile and SEO
$200 (+gst)
-
Learn to write, format, and post your own blogs
Covers SEO basics, keyword usage, internal linking, images, and meta information
1.5hr session plus PDF cheat sheet to take away
$130 (+gst)
-
Phoenix Design writes and posts content for you
Includes keyword research, SEO optimisation, imagery, formatting, and scheduling
Can be offered as a monthly retainer depending on frequency of posts
Quoted based on scope
Blogging helps your website:
Boost SEO: fresh, relevant content signals search engines that your site is active and authoritative.
Engage your audience: share insights, tips, and news that build trust and credibility.
Generate leads: blog posts can attract potential customers and guide them to your services or products.
Support your brand: showcase expertise, highlight case studies, or tell your business story.
For a deeper dive into how blogging helps your business, check out my own blog
Want to talk Websites?
If you're interested in working with Phoenix Design, complete the form with a few details about your website project. Your message will be reviewed and responded to within two working days
Custom Design & Consultation Projects
For businesses with unique needs or ambitious digital goals, custom web design services tailored to your vision are essential. If you have a developer but need assistance with UX design or SEO consultation, I can collaborate with your developer to achieve the best outcome for your website.
Given the highly customized nature of these projects, a detailed consultation is necessary to fully understand your requirements. This will allow us to map out the scope of work, including UX design, site architecture, specific integrations, or complex e-commerce setups.
Whether you require specialized features, advanced functionality, or a completely bespoke website, we can work together to bring your most creative ideas to life. After our consultation, I’ll provide you with a comprehensive quote, outlining the work involved and associated costs ensuring transparency before stepping into the project.